David Parsons
This week, we’re joined by David Parsons, CEO of Ellipsis & Company— one of Australia’s leading voices in loyalty, data, and customer strategy. With 20+ years of shaping major programs and setting industry benchmarks, David brings the kind of commercial clarity Loyalty Economics is all about.
An accredited CLMP®, former ADMA Retention Course Facilitator, and long-standing member of the Customer Strategy Network — the perfect expert to unpack one of the financial fundamentals behind loyalty ROI.
