In Episode Three, the team unpack the truth behind loyalty economics, the financial mechanics that decide whether your program creates value or quietly destroys it.

Combine loyalty programs with pricing strategies to create a unified, data-driven approach that drives retention, improves profitability, and delivers genuine customer value. In this article, we share two essential resources to help you design loyalty programs that work as strategic growth engines—not cost centres.

Managing this liability isn’t just an accounting exercise—it’s essential for sustaining program value and avoiding costly surprises. To help you get it right, here are three must-read articles on how to manage loyalty program liabilities and keep your financial reporting clean.

If you're wondering how pricing strategy, perceived value, and financial design shape loyalty outcomes, these reads will give you the clarity you need.

Loyalty may be emotional, but measuring its success is all about the numbers. If you've ever struggled to answer a CFO’s question about program performance or want to know how to calculate things like Customer Lifetime Value (CLV) or true ROI, this one's for you.

From understanding the shift to digital loyalty, to unpacking the economics behind program design, these articles will help you build a solid base — fast.