Meet L.E.A.
The Loyalty Economics Agent.
Here to help.
Introducing Lea
Lea is your guide to understanding Loyalty Commercial Contribution (LCC).
Your Agent
Your loyalty members spend twice as much as everyone else.
That number proves nothing.
Your best customers joined first. They were already spending double before the program existed.
This describes who signed up — not what the loyalty program did.
The question we should be asking is: what incremental commercial value did loyalty create, and what did it cost to create it?
Meet Lea — the Loyalty Economics Chat Agent, who is here to help guide you through the Loyalty Economic’s commercial framework, LCC.
Lea works the way your CFO would: margin not revenue, incremental not gross, and a counterfactual under every claim.
Program economics, attribution, ROI you can take into a management meeting. Earn rates, breakage, liability, incrementality, monetisation — reasoned through with your numbers, not textbook averages.
Ask a hard question. Get a straight answer. Ask Lea the questions you want to know, and more importantly the questions you need to know.
Lea is free to join your team….with one bite size request
The team at Loyalty Economics ask that in exchange for Lea’s guidance and advice, you or your business donate to Eat Up Australia.
Any amount helps: from $10 to $1000, every dollar helps feed hungry Aussie kids.
If you would like to use Lea in your business, but can’t donate today, please go ahead.
We ask that you remember Eat Up Australia when the timing is better for you. Or share within the loyalty community in order to generate more donations.
Get started
Meet Lea
Lea is a Chat Agent available to work with you.
Sign up and access her skills to guide you through LCC for your business.
Donate
Lea is free to use.
We simply ask that you donate to Eat Up Australia as a thank you. Even the smallest donation contributes to helping feed Aussie kids.
How it works
1) LCC =
A framework that brings together important measurement metrics used in loyalty.
2) Lea =
A Chat Agent to guide you through LCC and give loyalty practitioners an in-house tool.
3) Donate =
Any amount helps. 100% of donations go directly to Eat Up Australia.
FAQ’s
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Absolutely not.
We have suggested you make a voluntary donation to a charity helping feed hungry kids.
Get a grip.
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No.
Lea can guide you through metrics in loyalty. For full commercial advice, speak to an expert.
And be sure to always work closely with your finance team.
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All users have a set number of credits.
If you’ve wasted your credits by asking Lea about new pancake recipes, that was not ideal.
However if you’ve exhausted them working through your loyalty commercial questions, get in touch and we can assist with more credits.
(On the condition you share the pancakes. Loyalty economics makes us hungry.)
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Nope. Not interested.
We have a Privacy Policy available for your review. HERE
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Lea is working with the LE team as an intern, she can occasionally be a bit flaky and take unannounced leave.
Or if her dog is sick, she might not show up for work.
Loyalty Economics reserves the right to remove access to Lea at any time, without notice.
Eat Up Australia: find out more
The mission is “to feed hungry kids so that they can learn, grow and succeed.”
1 in 3 Australian students at the schools they support need an Eat Up lunch (see website for more information).
Loyalty Economics want to help.
