Zsuzsa Kecsmar

Sneak Peak before the global launch 👀

We’re excited to welcome Zsuzsa Kecsmar, Chief Strategy Officer and Co-founder of Antavo AI Loyalty Cloud, the global AI Loyalty Cloud trusted by brands like KFC, Hyatt and C&A.

With Antavo’s Global Customer Loyalty Report 2026 set to launch in February, Zsuzsa joins us to share an early insight from the research — the top three metrics brands are using to measure the true value of their loyalty programs.

Drawing on data from program owners around the world, these metrics go beyond activity and enrolment to reveal how leading organisations assess real commercial impact.

If you’re measuring loyalty — or trying to prove its value — this is one you won’t want to miss.