Amanda Cromhout
Kicking off our very first 5 Minutes with an Expert episode with someone truly exceptional — Amanda Cromhout CADipL™️ from South Africa 🇿🇦
With more than 25 years of experience across loyalty strategy, CRM, customer experience, and data-driven marketing, Amanda brings deep global expertise to the conversation. Amanda also created the 𝐓𝐫𝐮𝐭𝐡 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐖𝐡𝐢𝐭𝐞𝐩𝐚𝐩𝐞𝐫 and 𝐓𝐫𝐮𝐭𝐡 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐬𝐞𝐫𝐢𝐞𝐬 and is widely recognised as a keynote speaker, industry judge, and thought leader.
Amanda is also the founder of the Blind Loyalty Trust and author of the book, Blind Loyalty.
So what does Amanda believe is the single most important factor in Loyalty Economics?
