David A Slavick

This week, we’re joined by David Slavick — Co-founder & Partner at Ascendant Loyalty Marketing. With experience spanning top global agencies, Accenture Song, Deloitte Digital, and decades of CRM and loyalty strategy across retail, healthcare, hospitality, gaming and e-commerce, David brings a truly cross-industry lens.

In this episode, David shares a practical retail example showing how redemption can drive higher average spend — and, more importantly, build spending habits over time.

It’s not just about delighting customers.
It’s about measurable behaviour change.
So when we say “redemption = retention”… are we thinking about it deeply enough?