Han Bailey

This week, we’re joined by Han Bailey, a loyalty leader with over 20 years’ experience commercialising programs across retail, hospitality, media, and travel.

Han is known for combining financial rigour with customer insight — helping brands redesign programs, shift spend to high-value segments, and improve profitability.

At Loyalty Economics, we often talk about the importance of the numbers — ROI, margin, lifetime value.

But numbers don’t move on their own.

Han Bailey adds an important dimension: before profit grows, behaviour has to shift. Understanding how customers engage — and why — is what ultimately makes the economics work.

𝐈𝐭’𝐬 𝐧𝐨𝐭 𝐦𝐚𝐭𝐡 𝐨𝐫 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫. 𝐈𝐭’𝐬 𝐛𝐨𝐭𝐡.