Mark Sage

This time, we’re joined by Mark Sage — a global leader in loyalty and customer retention with 20+ years’ experience across retail, FMCG, travel, and financial services.

Mark has led major loyalty transformations, including yuu Rewards (Hong Kong’s largest coalition program) and DFS CIRCLE for LVMH’s DFS Group Limited. Now COO of JVMP Labs Inc., he’s building a next-generation consumer intelligence platform focused on putting you in AI.

When we talk about reach, we usually think clicks, traffic, and social engagement. But what does 𝐫𝐞𝐚𝐜𝐡 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐦𝐞𝐚𝐧 𝐢𝐧 𝐥𝐨𝐲𝐚𝐥𝐭𝐲?

In this episode of 5 Minutes with an Expert, Mark Sage shares a different perspective. Drawing on his experience in the grocery sector, he explains why growth doesn’t come from focusing only on your top 20% of customers — but from reaching the 𝐛𝐫𝐨𝐚𝐝𝐞𝐫, 𝐥𝐢𝐠𝐡𝐭𝐞𝐫 𝐬𝐡𝐨𝐩𝐩𝐞𝐫𝐬 too.

It’s a simple shift in thinking, but one with big implications.