Len Llugano

This week, we’re joined by Len Llaguno, an credentialed actuary and the founder and managing partner at KYROS, the world's only actuarial firm that is solely focused on loyalty programs. He leads a team of expert actuaries that help many of the world's largest loyalty programs de-risk points liability and uncover the hidden insights to help optimise program ROI. 

In this episode, Len discusses how loyalty programs create VALUE. How to engage and encourage customers to return over a ‘long horizon’ and the compounding value of this = Customer Lifetime Value.

Check out the latest trends report from KYROS, “The Hidden Economics of Loyalty 2026”